Floor set by buyer behaviour
50,000 for a software audience, against 1,000 for consumer dating. The same engine, tuned to completely different search behaviour.
Programmatic SEO / GEO · ColdStart
ColdStart: 14,674 pages and 1.6M page views on its own product
The platform we built is also its own best case study. ColdStart markets itself with the engine it sells, and the page views are recorded in the same dashboard customers use.
- 14,674
- Pages live
- 1.6M+
- Page views recorded
- 25
- Categories
- 50,000
- Population floor
The problem
A marketing platform that cannot market itself is a hard sell. ColdStart had to prove the method on its own domain before asking a customer to run it.
The strategy
Twenty-five categories written as buyer questions rather than product features, generated across country, state and city at a 50,000-person floor. The floor is deliberately higher than Bindr's: software buyers do not search by small town, so depth there would be volume without intent.
How it was run
The decisions that did the work.
Answer surfaces, not just Google
The same content set is measured against AI assistants as well as search results, because a growing share of software research starts with a question to an assistant.
Reporting in the product
Page views land in the same dashboard a customer sees, so the proof and the product are the same screen.
Outcome
Where it landed.
- Winner of the Plug and Play Innovation Challenge
- Presented at a global industry leader's Innovation Day in Europe
- Now the growth layer under Original Pixel client sites
- Runs the engine behind Bindr's three markets
“The site is the easy half. Getting the market to find it is the work.”
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