01
The challenge
Car enthusiasts were scattered across Facebook groups and forums, with no good way to follow a build, find local meets or connect the car itself to the conversation.
02
Our approach
We paired a wireless device with a companion app so a car could be part of its owner's profile, then built the social layer around garages, builds and events.
03
What we built
- Wireless hardware integration
- iOS and Android apps
- Garage, build and event features
- Brand and identity system
04
Results
- Thousands of users acquired organically
- Break-even and still operating today
- Taught us how much of community growth is habit, not features
“Success is not people signing up. Success is people coming back.”